Low, Light & Alcohol Free (LLAF) Conference

A decade ago, Seedlip was busy distilling its first groundbreaking batch, and Club Soda was rallying a fearless community of change-makers.

These were the sparks that ignited a revolution in drinking habits and alcohol-free options across the UK. In just ten short years, we’ve shattered the stigma around choosing not to drink, making a zero-to-hero leap in social acceptance that has travelled the world.

But that journey is far from over.

The Club Soda Low, Light and Alcohol-Free Summit powerd by PB Creative, is a day of learning, support, and networking for the pioneering community of the world’s most exciting emerging low-alcohol and alcohol-free drinks brands.

This conference isn’t just a victory lap for the strides we’ve made—it’s about collaborating to create a bold manifesto for the next ten years. We’re standing on the brink of a new era, ready to push boundaries and challenge the status quo. The mission? To revolutionise our drinking culture further, making it normal to ask for a drink with alcohol, less alcohol, or no alcohol at all.

It’s time for radical change. We can spearhead a shift in the drinks industry by fostering collaboration, embracing disruptive ideas and smashing complacency. Together, we can drive this change, making the choice for mindful drinking the norm and creating a vibrant, inclusive future for everyone. Let’s seize this moment and transform the way we drink, forever.

Open to brands, supply chain providers, consultancies and allied industries.

There are four themes to the day:

 Launching supported by JA Kemp
Designed for early-stage brands. We will cover everything from working with a manufacturer to branding, communications and PR.

Growing supported by Nudge PRSessions on using data, working with buyers, getting listings in the UK and abroad, and showcasing available help. Everything you need to turbocharge growth.

Normalising supported by Drinkaware
Barriers to Category Adoption. Sessions are designed to examine barriers and solutions for the category. After the event, these sessions will become a key part of a white paper.

Collaborating supported by Distill Ventures

Small table get-togethers in the Beer Hall to introduce businesses within the same vertical (AF venues, beer, wine, spirits, adult softs, prelaunch brands). There is no agenda, but there will be a facilitator.

At the end of the day, join us for a networking party powered by Distill Ventures on the roof of Coin Street. Enjoy beer, wine and cocktails from Club Soda Partner Brands delivered by the Club Soda team.

What can you expect?

• This is a one-day, in-person event held in Coin Street Neighbourhood Centre, Waterloo. Some content will be available digitally after the event.
• You’ll learn invaluable trade insights from brands of all sizes and businesses dedicated to the growth of low, light and alcohol-free drinks.
• Be inspired by 30+ speakers, from industry icons to thought leaders who have pioneered this market.

The Beer Hall:

Meet industry experts and network with like-minded, ambitious, low, light and alcohol-free founders, building connections to work towards growing the sector. Book One-to-one sessions with industry experts in export, trademarking, branding, marketing and more.

Who should be there?

Founders of low, light and alcohol-free drink brands interested in accelerating their business.

Early-stage entrepreneurs who want to understand the next steps in the drink industry.

Industry experts, supply chain providers, and allied service providers keen to give back to the industry and inspire entrepreneurs in this category.

Team members of fast-growth drink brands looking to up-skill and gather industry insights.

Investors looking for low, light, alcohol-free startups keen to secure funding.