Inspired by Innovation, Driven by Integrity

Who are we?

Inntegra is a collective of successful individuals from every facet of hospitality, drawing on over 100 years of combined experience in the industry at all levels. We share an innate love of all things hospitality, and our collective aim is simple:

To help YOU get to where YOU want to be.

Exclusive Contacts

Unlock the dynamic hospitality world through our exclusive events. Connect with industry leaders, managing directors, and senior executives from operators, associations, and charities.

We specialise in getting your business in front of the right contacts, fostering meaningful and impactful conversations.

Our focus is YOU

We possess a genuine toolkit of advice, information, and skills to fully understand and appreciate YOUR challenges; to celebrate and maximize YOUR successes; and... very simply, put YOUR needs and wants first.

Schedule a call with us today to explore how we can help you get in front of your target audience, ensuring high ROI, excellent networking, and exclusive opportunities like no other.

Bespoke Packages

We can also help your company with setting up your own events, with associated websites, marketing, socials, study tours, customer days - and whatever else you need organizing!

meet the team

We pride ourselves on being a collaborative who live, work and continue to breathe hospitality: in restaurants, pubs, bars, retail, clubs, marketing, sales, media and of course events. We can draw on our combined experience, to provide you with the best advice and unrivalled contacts in the industry and hopefully we will have a little fun on the way.

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Jade Craig

founder & managing director

A professional hospitalityarian (if that were actually a word!) - having a “concern or belief” in all thing’s hospitality related. The founder and owner of Inntegra since its inception in 2015.

Jade has a plethora of learnt experience across the past 30 years plus, from Operations Director, Group Operations Manager, Client Services & Compliance Manger and more recently at key hospitality trade bodies including the ALMR, Association of Licensed Multiple Retailers (now UK Hospitality) and The Institute of Licensing.

The scope of Jade’s experience means that there are not many key stake holders within the hospitality sector that Jade does not know, she prides herself on her vibrant and creative personality which is born from the buzz of an industry that keeps her highly motivated and involved.

Jade truly understands the challenges businesses face, offering advice around how to differentiate yourself to stand out from the “crowd” and how to retain and grow existing customers whilst building the new customer base to secure YOUR business future.

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Sharon Dickinson

commercial director

Sharon's passions in life are reflected in her career of 40 some years - including events, publishing, expensive shoes, football. But through it all she has centered firmly around hospitality.

She simply loves eating and drinking out and having fun so feels absolutely blessed to work in a sector that has drive, ambition and an attitude like a chameleon to be able to move with customer demands and trends.

Sharon's aim is to bring operators and suppliers together to forge good quality, loyal and lasting business partnerships.

For her, nothing compares to running an event packed full of business building content whilst witnessing products and business owners connect.

If she has any downtime you will find her in a pub, bar, restaurant or axe-throwing!

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Cieran de Valmency

chief technical officer & designer

With a wide experience of exhibitions and conferences for both Home Leisure Direct and his freelancing business Nerds Retreat, Cieran is well versed in creating both online and printed materials to make businesses stand out.

You can see his printed and branding works at MCM Expos, Insomnia Festivals, Competitive Socialising shows and many more. Cieran has a particular aptitude for branding.

He is able to listen to the full depth of an event idea or a business's ideals and breathe life into it with a full series of branding elements: from designing the logo, its surrounding theming and all followup online and printed materials.

He also has an aptitude for web design, with a focus on creating a more intuitive and wow-worthy user experience. He even built this website!

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Kelly Mortimer

hospitality consultant

Kelly started her career at Whitbread Beer Company working in a customer services then moved into sales in both On and Off trade seeing the company transition to AB InBev, culminating in the role of NAM on the Spar Account.

When she started a family. Kelly stopped working for a few years to bring up her children before returning to support her fathers business in an office manager role. She then took up the role of accounts within her own business co-owned with her husband.

Kelly provides day to day assistance across numerous roles. She has now branched out further into the Hospitality Industry as a freelance Hospitality Assistant.

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Neil Westwater

non-executive director

Alongside his work with Inntegra, Neil is the current Managing Director of Polaris Elements and the Founder of Menu Connect. With over 25 years in the hospitality industry, this entrepreneur is highly respected in his expertise and understanding of the sector.

Neil is a highly experienced business advisor, industry investor and technical expert. Neil brings Inntegra strategic direction, an independent oversight and advice on current challenges within the hospitality sector.

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Andrew Heron

licensing consultant

Andrew has over 20 years experience of working in a local government setting; while specialising in licensing law for the last decade.

He understands both sides of the application process that duly promotes innovation, but also protects the rights and needs of local residents. He can assist you in gaining the licence that your business needs to thrive; and be honest with you when you might not get what you want.

Always aim high. Andrew is here to help you do that.

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Andy Beresford

gaming specialist & advisor

Andy’s background is from the high street retail sector, holding senior roles at Dixons Stores Group and as a Director at Phones 4u before moving onto founding the Competitive Socialising business Home Leisure Direct. Andy founded Home Leisure Direct with his wife, Michelle, back in 2007.

The company has scaled quickly to become the largest specialist games room retailer in the UK, also becoming the dominant player in the competitive socialising hospitality market. They provide cutting edge products to the hospitality industry, featuring contactless payments, augmented reality darts, interactive shuffleboard and many other innovative products.

Home Leisure Direct have won over 20 national awards, they supply the pool tables to the live tournaments on Sky TV and count 100s of celebrity and sporting customers, as well as the UK’s largest firms, amongst their client roster.

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Gleb Filonov

in-house photographer

The guy who wanted to make himself a cool avatar on his social page, and ended up becoming a photographer and then a videographer.

With over 9 years of experience and over 200 weddings and events done I can say with confidence that your event will be captured exactly the way you want.

We at Inntegra work with Gleb, as he prides himself on getting the look and feel you want for your event photography, along with ensuring all VT showcases each aspect of the event. Please contact him here if you would like a quote.

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Clarice Darling

head of barketing

No business partner collaborative would of course be complete without the obligatory agency hound; This is Clarice Starling!

Who is of no use to you what so ever unless you have any out of date biscuits.

She can’t write a press release but does like going to the pub if you have any spare sacks. Usually found in water (if there is any) or leaping around like a lunatic.

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hear from our clients

Don't just take our word for it, with years of experience in the hospitality events business we have racked up a fantastic range of clients who are proud to work with us time and time again. Hear some words from them here:

"I have had the pleasure of working with Jade for many years now.  She has always excelled with the personal touches and the tailoring of event opportunities to me when I’ve been on the client side.

It's great to see all of her hard work and passion for the hospitality sector coming together with her deliverance of the Inntegra offering.  Onward and upward in 2022!"

Professional Security

Alex Minnett

Sales & Marketing Director

"Jade helps us understand where the market is for us, and knows when to act to get the best bang for our buck. From negotiating contracts for us, to introductions to new clients. 

Jade knows the movers and shakers of this industry and having her on board has saved us money, and got us in with the right people!"

Salty Dog

Dominic Crowther

Sales Director

"Jade can visit a site and is able to give you phenomenal feedback. She knows how to not be seen by the staff and manages to give you the answers you need.

“Undercover agent” in the best sense, she puts together a plan on how (if you need) to make changes that are needed within a day of her visit! A great person to have on your side."

PubLove & Burger Craft

Ben Stakhouse

Founder

"From introducing me to new clients, to helping me organise my company plans. Jade helps with all artwork and design from brochures to my website. 

Jade tells you what needs to be done and does not hold back.  Jade knew what we needed and got us there!"

Polaris Elements

Neil Westwater

Managing Director

"Jade's common sense, no-nonsense approach is like a breath of fresh air.

With over 25 years’ experience in the hospitality including 3 years as Commercial Business Manager at the ALMR - if Jade doesn’t know them, they’re probably not worth knowing!

Based on her extensive contacts list and strong relationships with some of the key players in the industry, Jade can fast-track discussions leading to commercial partnerships. From events to marketing, brand awareness to negotiation, Jade is a one-stop shop and a formidable force in the industry to work with."

Nicoccino

Craig Brew

Director of Sales, UK

"Inntegra powered our inaugural Leased & Tenanted Spotlight event, ensuring that the event was an absolute success.

With meticulous planning, fresh ideas and incredibly impressive contacts throughout the hospitality industry.

Inntegra lead the way with our partnerships, pre-event planning and the endless logistics on the day. Thank you to Jade and her team!"

KAM

Katie Jenkins

Marketing Director

our partnerships

We are proud to work closely with big and small names in the industry to create the most awe-inspiring events every time.

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KAM

KAM

research & insights

KAM

Utilising research and insight expertise, KAM's bespoke solutions provide a one-stop shop that can deliver the perfect research package tailored to your specific requirements.

Explore their most recent project commissions via their website to get a taste for how they can support your business. They have a great selection of case studies and testimonials showcasing their most recent work online.

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Brakes Food Service

Brakes

food & drink services

Brakes

Brakes has been providing top quality food and catering supplies to the foodservice industry for more than 60 years, and has grown into the leading food service wholesaler in the UK.

The company now employs over 6,500 people and has the most extensive range of own brand products in the industry. In 2016, Brakes became part of the Sysco family, enabling access to new processes, products and technology.

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Venners Logo

Venners

leading business solutions

Venners

Venners are a specialist national supplier of operational and financial business services to the hospitality and entertainment industry.

Their leading stock control, auditing and advisory solutions support thousands of businesses across the United Kingdom and Europe. They supply audits, training and software solutions, helping clients achieve and maintain peak profitability, efficiency and compliance levels.

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Professional Security Logo

Professional Security

security services

Professional Security

Professional Security has over 15 years’ experience as a market leader in national security staffing.

Their committed and passionate nationwide management team take pride in demonstrating that quality and consistency can be achieved. What's more, they believe their security services should and can be readily adapted to support the fast-moving demands of your business.

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Gigrealm

GigRealm

artist & event bookings

GigRealm

GigRealm puts the control of organising gigs back into the hands of artists, venues and those organising one-off events.

Venues benefit from unlimited access to artists, the ability to book with ease, knowing there are no hidden charges or commission to come off. Easily source and book talent no matter the type of event you're catering for.

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Home Leisure Direct Logo

Home Leisure Direct

gaming product solutions

Home Leisure Direct

Home Leisure Direct are the market leaders for competitive socialising products, delivering the latest and greatest in venue gaming technology.

They provide classic models of customer favourites like pool and darts as well as interactive, augmented reality versions on old favourites to drum up customers and keep them at venues to increase wet and food sales.

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Polaris Elements Logo

Venners

software solutions

Polaris Elements

Whatever your business, Polaris has a full suite of software solutions to help you optimise performance and achieve your growth ambitions.

They can provide up to date technology to ensure your business runs smoothly throughout the day and late at night. From intuitive seasonal labour deployment to happy hour offers, Polaris can help with whatever your business needs.

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Nat20 Design

design & web solutions

Nat20 Design

In the fantasy world of Dungeons & Dragons, a roll of 20 on the dice is hailed as a 'critical success' — where your character not only achieves their intended goal but manages to do so in a way that surpasses even their own expectations.

At Nat20 Design, we're on a quest to infuse this essence of elevated success into our client projects. Using a blend of design, speed and functionality, our mission is to surpass the project's brief and set expectations.

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Singpods

AV & entertainment

Singpods

The SingPod is a portable karaoke booth hire that is perfect for weddings, parties and corporate events. Available for karaoke hire across London and the UK.

Wow your guests with an amazing singing experience in a luxury soundproof karaoke pod.

The Singpod also comes with fantastic photobooth and GIF booth capabilities too as standard.

Karaoke venues have never been so popular and we bring the mobile private karaoke room to you!

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our charity partnerships

This wonderful community deserves a helping of love back once in a while. We are proud to work closely with several of the biggest charities in the sector, providing events and promoting causes on their behalf.

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Drinks Trust

Drinks Trust

Drinks Trust

The Drinks Trust aims to help assist the drinks and hospitality workforce on several fronts. They can help restore the wellbeing and develop the skills of the workforce within the industry, whilst also offering assistance financially. The Drinks Trust does this with respect, openness and compassion to make sure all who get in touch feel like they are dealt with holistically and with dignity.

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Hospitality Action

Hospitality Action

Hospitality Action

Whether you work in hotels, restaurants, pubs, bars or cafes, schools, hospitals or event venues, Hospitality Action are there to provide help, advice and support through tough times.

This support can be through physical illness, mental health issues, financial difficulties, family problems and even addiction - Hospitality Action are there to help workers get back on their feet again.

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Only a Pavement Away

Only a Pavement Away

Only a Pavement Away

Only a Pavement Away is a charity founded by representatives from the hospitality industry who believe that everyone deserves the chance to find and forge a career.

Their aim is to act as an effective conduit between forward-thinking hospitality employers and charities working with people facing homelessness, prison leavers and veterans who struggling to get into work, overcome hurdles by finding jobs within the hospitality, pub and restaurant industry.

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Springboard

Springboard

Springboard

Working nationally across the UK and Ireland, Springboard aims to help young people forge careers in the hospitality industry whilst tackling some of the obstacles the industry itself faces.

It does this through providing employability training programmes, education programmes within schools and by providing specialist careers resources and advice online.

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Licensed Trade Charity

Licensed Trade Charity

Licensed Trade Charity

Licensed Trade Charity supports those working, or who have worked, in the licensed drinks trade, that’s the manufacture, distribution, sale and service of beers, wines and spirits.

The charity provides comprehensive support for licensed hospitality people across a range of problems including practical guidance from information specialists, emotional support from trained counsellors and financial grants.

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National Hospitality Day

National Hospitality Day

National Hospitality Day

Participating venues pull out all the stops to collect money for a selection of relevant charities designed to help the hospitality sector in their hardest struggles.

Operators across the nation pull together to throw the mother of all parties for just one day a year. The aim is to help hospitality workers and businesses hit hardest by the pandemic and to celebrate the brilliant and resilient sector that is the hospitality industry.

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