Who We Are

Inntegra is built from an enthusiastic and creative collaboration of experts within the hospitality industry. Our team is continually growing, and currently consists of the following members.

Jade Craig

Jade Craig

Founder & Managing Director

A professional hospitalityarian (if that were actually a word!) - having a “concern or belief” in all thing’s hospitality related.

The founder and owner of Inntegra since its inception in 2015.

Jade has a plethora of learnt experience across the past 30 years plus, from Operations Director, Group Operations Manager, Client Services & Compliance Manger and more recently at key hospitality trade bodies including the ALMR, Association of Licenced Multiple Retailers (now UK Hospitality) and The Institute of Licensing.

The scope of Jade’s experience means that there are not many key stake holders within the hospitality sector that Jade does not know, she prides herself on her vibrant and creative personality which is born from the buzz of an industry that keeps her highly motivated and involved.

Jade truly understands the challenges businesses face, offering advice around how to differentiate yourself to stand out from the “crowd” and how to retain and grow existing customers whilst building the new customer base to secure YOUR business future.

Neil Westwater

Neil Westwater

Non-Executive Director

Alongside his work with Inntegra, Neil is the current Managing Director of Polaris Elements and the Founder of Menu Connect.

With over 25 years in the hospitality industry, this entrepreneur is highly respected in his expertise and understanding of the sector. Neil is a highly experienced business advisor, industry investor and technical expert.

Neil brings Inntegra strategic direction, an independent oversight and advice on current challenges within the hospitality sector.

Richard Bradford

Richard Bradford

Hospitality Consultant

Over the last 25 years, Richard has gone from successful bar & hotel manager to the Group Director of Operations within the Holiday Park, Higher Education, High Street Venue and Hotel sectors. His point of pride is now to be growing his own business which helps others discover new opportunities, maximise their current operations and build new venues.

Helping clients discover how to maximise their secondary incomes and providing yield management is Richard's forte. His guidance covers general wet, food and menu development, margin analysis, team support and operational training days.

Richard intrinsically believes that the hospitality industry is full of incredible opportunities, and he thrives on finding those opportunities for clients, feeling luck that he's able to work with such incredible people in the industry.

His current clients include UCL, Waterside Holiday Group, Bluestone resorts, Plas Maenan Country House & Hotel, Belle Pubs and Restaurants and the University of Kent.

Andrew Heron

Andrew Heron

Licensing Consultant

Andrew has over 20 years experience of working in a local government setting; while specialising in licensing law for the last decade. He understands both sides of the application process that duly promotes innovation, but also protects the rights and needs of local residents.

He can assist you in gaining the licence that your business needs to thrive; and be honest with you when you might not get what you want. Always aim high. Andrew is here to help you do that.

Andy Beresford

Andy Beresford

Gaming Specialist & Advisor

Andy’s background is from the high street retail sector, holding senior roles at Dixons Stores Group and as a Director at Phones 4u before moving onto founding the Competitive Socialising business Home Leisure Direct.

Andy founded Home Leisure Direct with his wife, Michelle, back in 2007. The company has scaled quickly to become the largest specialist games room retailer in the UK, also becoming the dominant player in the competitive socialising hospitality market. They provide cutting edge products to the hospitality industry, featuring contactless payments, augmented reality darts, interactive shuffleboard and many other innovative products.

Home Leisure Direct have won over 20 national awards, they supply the pool tables to the live tournaments on Sky TV and count 100s of celebrity and sporting customers, as well as the UK’s largest firms, amongst their client roster.

Cieran de Valmency - Profile Photo

Cieran de Valmency

Head of Graphics & Web Design

With a wide experience of exhibitions and conferences for both Home Leisure Direct and his freelancing business Nerds Retreat, Cieran is well versed in creating both online and printed materials to make businesses stand out. You can see his printed and branding works at MCM Expos, Insomnia Festivals, Competitive Socialising shows and many more.

Cieran has a particular aptitude for branding. He is able to listen to the full depth of an event idea or a business's ideals and breathe life into it with a full series of branding elements: from designing the logo, its surrounding theming and all followup online and printed materials.

He also has an aptitude for web design, with a focus on creating a more intuitive and wow-worthy user experience. He even built this website!

Clarice Starling

Clarice Starling

Agency Hound

No business partner collaborative would of course be complete without the obligatory agency hound; This is Clarice Starling! Who is of no use to you what so ever unless you have any out of date biscuits. She can’t write a press release but does like going to the pub if you have any spare sacks. Usually found in water (if there is any) or leaping around like a lunatic.