Jade Craig
Founder & Managing Director

A professional hospitalityarian (if that were actually a word!) - having a “concern or belief” in all thing’s hospitality related.

The founder and owner of Inntegra since its inception in 2015.

Jade has a plethora of learnt experience across the past 30 years plus, from Operations Director, Group Operations Manager, Client Services & Compliance Manger and more recently at key hospitality trade bodies including the ALMR, Association of Licenced Multiple Retailers (now UK Hospitality) and The Institute of Licensing.

The scope of Jade’s experience means that there are not many key stake holders within the hospitality sector that Jade does not know, she prides herself on her vibrant and creative personality which is born from the buzz of an industry that keeps her highly motivated and involved.

Jade truly understands the challenges businesses face, offering advice around how to differentiate yourself to stand out from the “crowd” and how to retain and grow existing customers whilst building the new customer base to secure YOUR business future.

Neil Westwater
Non-Executive Director

MD Polaris Elements, Founder Menu Connect

A well- respected hospitality entrepreneur with over 25 years industry knowledge.

Experienced business advisor, industry investor and technical expert.

Neil brings Inntegra strategic direction, an independent oversight and advice on current challenges within the hospitality sector.

Richard Bradford
Hospitality Consultant

As a successful Bar and Hotel manager, area and then Group Director of Operations over the past 25 years within Holiday park and Higher education, High street venues and hotels ,i am very proud to now be growing my own business by helping other discover new opportunities, maximize current operation and build new venues.

We have been set up to help and guide clients generally around maximizing secondary income. ie F&B in holiday parks and universities, hotel and rooms occupancy and yield management aswell as general Wet, food and menu development, margin analysis, team support and operational training days.

The hospitality industry is full of incredible opportunities, I thrive on finding those opportunities for my clients and I am very lucky to be working with some incredible people.

Current clients include UCL, Waterside Holiday Group, Bluestone resorts, Plas Maenan Country house and hotel, Belle Pubs and Restaurants and the University of Kent.

Andrew Heron
Licensing Consultant

Andrew has over 20 years experience of working in a local government setting; while specialising in licensing law for the last decade. He understand both sides of the application process that duly promotes innovation, but also protects the rights and needs of local residents.

He can assist you in gaining the licence that your business needs to thrive; and be honest with you when you might not get what you want. Always aim high. Andrew is here to help you do that.


Andy Beresford
Gaming Specialist & Advisor

Andy’s background is from the high street retail sector, holding senior roles at Dixons Stores Group and as a Director at Phones 4u.

He founded Home Leisure Direct with his wife, Michelle, back in 2007. The company has scaled quickly to become the largest specialist games room retailer in the UK, also becoming the dominant player in the competitive socialising hospitality market. They provide cutting edge products to the hospitality industry, featuring contactless payments, augmented reality darts, interactive shuffleboard and many other innovative products.

Home Leisure Direct have won over 20 national awards, they supply the pool tables to the live tournaments on Sky TV and count 100s of celebrity and sporting customers, as well as the UK’s largest firms, amongst their client roster.

Cieran de Valmency
Head of Graphics & Web Design

With a wide experience of exhibitions and conferences for both Home Leisure Direct and his freelancing business Nerds Retreat, Cieran is well versed in creating the printed materials to make businesses stand out. You can see his printed and branding works at MCM Expos, Insomnia Festivals, Competitive Socialising shows and many more.

Cieran has a particular aptitude for branding. He is able to listen to the full depth of an event idea and breathe life into it with a full series of branding elements: from designing the logo, its surrounding theming and all followup printed materials.

He also has an aptitude for web design, with a focus on creating a more intuitive and wow-worthy user experience.


Clarice Starling
Agency Hound

No business partner collab would of course be complete without the obligatory agency hound: This is Clarice Starling.

She is of no use to you what so ever unless you have any out of date biscuits. Clarice can’t write a press release but does like going to the pub if you have any spare sacks. Usually found in water (if there is any) or leaping around like a lunatic.